Advertising Week is a time for the industry to explore the shifting possibilities of advertising and serves as the ultimate networking opportunity. The U.S. event will be held in New York City, offering a collection of seminars and workshops where competitors can come together for debate and discussion alongside cultural icons to re-inspire the industry. Here are some of the top advertising trends that we expect will be discussed: personalized advertising, social storytelling, influencer marketing, the cookieless future, and Metaverse marketing.
Consumers are increasingly bombarded with marketing messages, and it's all too easy for your brand to get lost in the noise. Breaking away from the pack doesn't just require uniqueness, but personalization. Salesforce reported that 66 percent of customers expect companies to understand their unique needs and expectations. Personalized marketing is one of 2022's major marketing trends and helps to promote lasting relationships within your audience.
Personalized marketing is data-driven – utilizing analytics, consumer data, artificial intelligence, and automation to create a customized client experience. Consider your consumer's characteristics and shopping habits. This information can help you to anticipate their needs, informing your product recommendations.
We are in an era of increasingly conscious consumers. Being transparent with your audience is vital.
Storytelling has always been a powerful marketing tool that makes a product or service feel more authentic. Engaging your consumers with your brand and the content that it creates means putting your brand values, style, and voice at the forefront of your marketing efforts. These storytelling methods can hone your brand voice, and may be discussed at this year's Advertising Week:
Read the rest of the ANA article at https://www.ana.net/miccontent/show/id/ii-2022-09-ad-week-2022
