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Acre Homes

Overview

Acre Homes, a unique real estate model focused on equity-building by blending rental convenience with ownership benefits, was looking to broaden its presence in the Raleigh/Durham, North Carolina local area. Acre Homes sought a PR partner to enhance brand recognition and credibility among potential homebuyers, real estate agents and investors. Acre Homes turned to Evergreen & Oak to strategically build connections for the company with key reporters in the area and to cultivate awareness within the broader community.



Strategy

Evergreen & Oak crafted a comprehensive public relations strategy aimed at educating the market about the limitations of the traditional home buying model, while showcasing Acre Homes as the locally-rooted alternative reflecting how many North Carolinians live today. Developing tailored and diverse pitch angles to key journalists in the region, Evergreen & Oak took a proactive approach in fostering meaningful press conversations with Acre's leadership and satisfied customers.

Results

Evergreen & Oak delivered key feature stories diving into Acre’s unique story in both print and digital with the News & Observer, the Triangle area’s top newspaper, and GrepBeat, which focuses on start-ups in Raleigh/Durham – ultimately supporting our goal of driving increased local awareness and credibility for Acre. Notably, Acre's coverage in GrepBeat ranked as the top-read article for the publication in 2023, underscoring the impact of our collaboration.