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Compose [d]


Compose[d], a digital creative services and strategy agency focused on addressing business goals for its clients through sustainable solutions, partnered with MaCher, a globally inspired Certified B Corp that uses data and academic research to create thoughtful, meaningful and sustainable solutions that get brands noticed, to develop its annual research report to highlight how brands that practice sustainability have an opportunity to capture greater consumer loyalty. Compose[d] turned to Evergreen & Oak as its partner to leverage the report to drive increased brand awareness and lead gen efforts, and grow its recognition and relationships with target media.
“Evergreen & Oak is absolutely wonderful to work with, and we’ve had the best results. We hit all of our KPIs and then some, and the team was even able to get us included in the Tier 1 publication that we were hoping to get in, even though it felt like a long shot. Evergreen & Oak had a thorough understanding of what we were aiming to accomplish, and will be our go-to PR resource for any efforts in the future."
Jason Parkin
President and CCO | COMPOSE [D]


Evergreen & Oak developed an earned media relations plan that positioned the report around actionable data for readers across retail, fashion, beauty and lifestyle industries – helping to assess the available data and crystalize it into relevant stories that appealed to its buyers. The findings were tailored towards individual reporters and their beats to maximize interest and coverage. To drive the report content through more channels and give it longer legs, Evergreen & Oak also leaned into content marketing to curate different angles that would speak to various publications and secure earned byline articles.


Evergreen & Oak drove a slew of stand out features in target publications: Vogue Business, Beauty Business Journal, Retail Touchpoints, eMarketer, Beauty Packaging, Luxury Daily, Fashion Law, Furniture Today, WARC and more – supporting our goals of driving increased awareness and direct leads for Compose[d], helping to grow credibility and paving the way for its next annual report so media lean into the valuable findings that Compose[d] can offer.