Strategy
To establish Givsly as a purpose-driven industry leader, Evergreen & Oak developed a strategy designed to elevate the innovative insights of Givsly’s leadership, specifically CEO, Chad Hickey, whose background in traditional advertising had initially opened his eyes to the waste these efforts leave in their wake. Evergreen & Oak solidified an approach centered around connecting Chad with those covering the intersection of marketing, advertising, and sustainability. By sharing unique perspectives and highlighting Givsly’s impactful partnerships, Evergreen & Oak was able to craft a cohesive brand story that drove significant interest.