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Givsly

Overview

Givsly is a marketing and advertising solution that allows brands to achieve and exceed their marketing goals while also giving back to people and the planet. Givsly partnered with Evergreen & Oak to elevate awareness around its innovative platform integrating purpose into marketing strategies and reducing the harmful impact of company swag and wasteful industry events.
“Evergreen & Oak has far surpassed all the other PR agencies I’ve worked with previously — going above and beyond my expectations. The dedication and quality work they deliver is a breath of fresh air. Best of all? The coverage they have secured for Givsly has directly led to signed deals.”
Chad Hickey
Founder and CEO | Givsly

Strategy

To establish Givsly as a purpose-driven industry leader, Evergreen & Oak developed a strategy designed to elevate the innovative insights of Givsly’s leadership, specifically CEO, Chad Hickey, whose background in traditional advertising had initially opened his eyes to the waste these efforts leave in their wake. Evergreen & Oak solidified an approach centered around connecting Chad with those covering the intersection of marketing, advertising, and sustainability. By sharing unique perspectives and highlighting Givsly’s impactful partnerships, Evergreen & Oak was able to craft a cohesive brand story that drove significant interest.

Results

Evergreen & Oak’s expertise elevated Givsly’s thought leaders and ensured their unique perspective gained awareness and traction across tier-one publications and beyond. Givsly and its sustainable work has been highlighted in publications like Fast Company, Adweek, AdExchanger, AdMonsters, Campaign, MediaPost and the ANA – along with securing a speaking engagement at Cannes and a key industry award win.