Good-Loop

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Overview

Good-Loop, an ethical advertising platform that converts the $600B ad industry into funding for good causes, is on a high-growth trajectory as it expands internationally. The United States is a critical market for the company, so Good-Loop partnered with Evergreen & Oak to establish brand awareness in the United States.

I am thankful for Evergreen & Oak being such a fab partner in The States, I really appreciate all the hard work they put into helping us to get the word out.

Amy Williams | Founder and CEO

Good-Loop

Strategy

To quickly make a splash in the U.S. market, Evergreen & Oak developed a multi-pronged media relations blitz. The strategy included a blend of tailored outreach tactics to drive introductory media and analyst briefings and secure feature commentary on the future of the industry. Evergreen & Oak leveraged client success stories like Quaker Oats and press releases signaling company momentum in a deliberate manner. Company spokespeople were also elevated in tandem with thoughtfully placed guest articles with maximum SEO benefits.

Results

Within a few months, Evergreen & Oak secured several feature stories and press mentions in Marketing Brew, Campaign, MarTech Today, Street Fight, Forbes, VideoWeek. Articles bylined by Good-Loop spokespeople appeared in Ad Age and AdExchanger in addition to the CEO’s Forbes Technology Council column. As Good-Loop continues to expand globally, Evergreen & Oak will continue to nurture and build relationships that were established with press contacts at AdExchanger, MediaPost, Campaign and eMarketer.