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Upflowy

Overview

Australia-based start-up Upflowy, which optimizes web experiences with its no-code solution, needed to make a splash when it closed its $4M seed funding round. Upflowy tapped Evergreen & Oak to showcase its momentum and high-growth potential, while positioning the company as a disruptor in the industry.
“Evergreen & Oak delivered sensational work to support Upflowy’s funding round. It was great to see it being picked up everywhere, and their team made it happen.”
Stewart Barrett
Head of Growth | Upflowy

Strategy

Ahead of the funding round Evergreen & Oak promoted company milestones to build momentum to signal that Upflowy is a high-growth company with a strong trajectory to reporters and potential investors. With a focus on newsjacking and thought leadership, Evergreen & Oak helped bring life to Upflowy’s public story by establishing a key narrative and driving awareness.

Results

Evergreen & Oak took a small seed funding round and made it grow into big coverage. The news was featured in TechCrunch – the client’s top target publication – significantly enhancing Upflowy's profile within the tech community and in front of future investors. The extensive media coverage generated significant buzz and visibility for Upflowy, positioning them for continued success in the competitive tech landscape and helping them rise above their competitors.