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VDX.tv

Overview

VDX.tv, a global video advertising company, updated its solutions and built verticalized teams to provide its clients with the industry expertise required to help major brands address their unique vertical-specific marketing challenges. The company wanted to focus on building brand awareness with the key advertising decision-maker audiences in verticals – automotive, retail, healthcare, food and beverage and CBD – across international markets. VDX.tv turned to Evergreen & Oak as its partner to help elevate the awareness of high-impact units and creative services offered for each unique vertical.
“The team at Evergreen & Oak has played an instrumental role in elevating VDX.tv’s thought leadership program and increasing visibility in the market. Throughout my time working with the team, they have proven to be extremely professional, dedicated, and knowledgeable about the digital advertising space. When my company needed to re-focus its marketing and PR efforts to align with a change in direction, Evergreen & Oak developed a strategic plan to expand our media relations beyond the advertising space and into other industry trades. As a result, we’ve seen great success in reaching new audiences and building strong relationships with the press. We greatly enjoy working with Evergreen & Oak and look forward to continued collaboration.”
Iris Espiritu
Senior Specialist, Marketing | VDX.tv

Strategy

Evergreen & Oak developed a media relations strategy centered on positioning different vertical leads as thought leaders within their respective industries. To achieve this, the strategy focused heavily on creating thought-provoking content that could empower teams to prospect and grow existing relationships. Evergreen & Oak crafted compelling articles and pitch angles tailored to each vertical's unique challenges and needs, offering practical advice and best practices for advertisers. Additionally, the company secured proactive and reactive opportunities for spokespeople to contribute to news stories that reporters had underway. With Evergreen & Oak’s multi-pronged approach, the vertical leads have been elevated as thought leaders and increased brand awareness. To drive the content and establish the vertical leads as thought leaders, Evergreen & Oak curated each article to speak to various trade publications, resulting in a steady cadence of earned byline articles, podcast opportunities and executive commentary that reach vertical buyers.

Results

Evergreen & Oak secured a plethora of verticalized features in trade publications: Auto: Automotive World, Digital Dealer, The Auto Hub Show, Mostly Automotive Marketing Retail: Retail Touchpoints, Total Retail, Retail Beauty, Retail Leader Healthcare: PM360, Med Ad News, Healthcare IT Today, PharmaPhorum Food: QSR, The Food Institute, Modern Restaurant Management CBD: Cannabis & Tech Today, Business of Cannabis, Cannabis Insider Podcast The strategy increased awareness of VDX.tv’s vertical team leaders, the VDX.tv brand and company’s overall vertical specialized approach. This supported increased credibility in key industries and helped boost upper funnel awareness in respective verticals.