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We are proud to introduce Evergreen & Oak

March 9, 2022

Evergreen & Oak is a marketing and communications agency that marries our deep personal dedication with the proactive approach required to make key business differences. The agency is built on the breadth of lessons we’ve learned from our various agency and in-house roles as well as our more than a decade of experience working together in the fast-paced, ever-changing ad and martech ecosystem.

We saw an opportunity to stretch our creative muscles and deliver on the industry’s need for a trusted communications partner with our strong work ethic and keen ability to guide clients on a path to success.

Rooted in the City of Oaks, Raleigh, North Carolina, we create bespoke strategies to address the marketing and communications challenges that brands face. With Evergreen & Oak, it’s not about checking boxes or hitting irrelevant quotas, but instead it’s about driving meaningful results. We are agile and thoughtful in our approach to each brand’s unique obstacles because we understand there is no one-size-fits-all formula for success.

At Evergreen & Oak, we offer an extensive list of services to help our clients rise above the noise. We merge our disciplines and imagination to bring brand stories to life, expand awareness, increase engagement and ultimately drive sales.

We pride ourselves on being transparent advisors who will give strategic guidance to achieve the results you need, rather than simply telling you what you want to hear. With Evergreen & Oak, you will always have access to our leaders who blend both tactical and strategic efforts to execute the overall bigger picture for our clients. Beyond our nuclear team, we work with an expanded network of freelancers who deeply understand the media landscape and create compelling content that builds momentum for our clients.

We have built extremely strong and incredibly diverse media relationships during our tenure in public relations. We respect reporters, their attention and their time. With Evergreen & Oak, success is not dependent on clients having a full news pipeline. Our targeted combination of proactive and reactive media outreach allows us to ideate evergreen stories with lingering appeal and help our clients build meaningful relationships with key press and influencers.

Our extensive B2B tech experience with international public and private companies empowers us to stay at the forefront of innovation and see the bigger picture in this complex ecosystem, deciphering what’s real and tangible within that. Each client and initiative is a new dance that pushes us to think and move quickly on our feet in this fast-changing marketplace. We work with several clients that remain on the cutting edge of the ad/martech industry, including Good-Loop, Viral Gains, Hindsight, Vibrant Media, Net Trade and many more.

These B2B tech skills translate into strong creative storytelling and the ability to find the value in the themes that will resonate with customers, regardless of the B2B or B2C industry. We’ve had success working with B2C brands like ​​LG, General Motors, Crayola, and the NFL.

At the start of any engagement, we set quantitative KPIs and collaborate with clients on reporting tied to business goals that helps all stakeholders understand the value of marketing and public relations.

At the end of the day, our client’s success is Evergreen & Oak’s success.

If you’d be interested in partnering with us to create a strong and evergreen brand story to create a lasting impact on your business, please get in touch.

Brook & Lacy